“If I only had two dollars left I would spend one dollar on PR.” – Bill Gates
DIMENSIONS OF PUBLIC RELATIONS
CASE STUDIES
Don’t underestimate power of Internet-Mcdonald
Brand PR Failures- Firestone Tyres
Don’t Try To Sudden Jump-EXCITE@HOME
Fairley’s Milk – Glaxo Smith
Baby Product – Gerber PR blunder
KELLOG’S IN INDIA
Crystal – To Fill Gap – PEPSICO
PRESIL VS PROCTOR & GAMBEL (ARIAL)
Proctor & Gambler Toxic Sock
Re Branding British Airways
RE branding BT Cellnet to O2
Re branding Tommy Hilfiger
RJ Raynold’s Smokless Cigarettes- CAMEL
SONY GODZILLA– OVER BRAND TYPE
Stereo Type Marketing – Gender Color Computer
Brand Extension Failures – Virgin Cola
Brand PR failures: Snow Brand Milk Products
Testimonials
OUR BLOGS
Main goals of Flickr
Flickr is a great photo sharing site and certainly one of the biggest photo sharing communities on the web. Flickr The home for all your photos. Upload, access, organize,...
by admin in category flickr sm Social Media Marketing
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Reddit succeeded where Digg failed. It’s not the Facebook or a Twitter that killed Digg, Reddit killed Digg. If you write content that’s viral in nature then Reddit can...
by admin in category reddit sm Social Media Marketing
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