CASE STUDIES
Don’t underestimate power of Internet-Mcdonald
Brand PR Failures- Firestone Tyres
Don’t Try To Sudden Jump – Excite@Home
Fairley’s Milk – Glaxo Smith
Baby Product – Gerber PR blunder
Kellog’s in India
Crystal – To Fill Gap – Pepsico
Presil Vs Proctor & Gambel – Arial
Proctor & Gambler – Toxic Sock
Re Branding – British Airways
RE Branding – BT Cellnet to O2
Re Branding – Tommy Hilfiger
RJ Raynold’s Smokless Cigarettes- Camel
Sony Godzilla – Over Brand Type
Stereo Type Marketing – Gender Color Computer
Brand Extension Failures – Virgin Cola
